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IDFC - Mutual funds
The unbank bank - IDFC Bank was looking to promote its key product - IDFC Equity Fund and ELSS Fund. For both, the approach was different yet groundbreaking in the financial market area. My team and I worked towards two refreshing concepts. One was created with the iconic sheep mascot, that defined IDFC as a caring and go-to mutual fund. The other was a direct communication with a contrasting design. The same campaigns designed by me were extended further on digital platforms.
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