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Films' Work
Mercedes-Benz
Formula-1 championship 2019
Another awesome chance to create something good for Mercedes-Benz to promote F1 Championship in India. I appreciate my fellow copywriters for providing me with some awesome scripts to work on the video idea that I came with. Great thing is the videos caught the attention of Mercedes-Benz's global team and they appreciated the work and happily posted these videos on
Mercedes-Benz digital platforms globally.
Azerbaijan Grand Prix
Luxe Drive 2019
Luxe Drive, an integrated event by Mercedes-Benz India that includes Music, Food, Test Drive, Car and merchandise showcase. Event takes place across India. This year collaborating with few great music artists from MTV and made a music video showcasing the event on our digital platforms. Also I got a wonderful chance to create the main visual identity for Luxe Drive 2019 which has been printed in big sizes for the event and print ads across the country.
LuxeDrive Video
Intel - Change your PC, Change Your Business
Testimonial film of a business set up
After the success of Intel India small business campaign, they wanted to continue aiming towards small businesses with an innovative hook. Intel India with TBWA\India conducted a market research on SBO operations and discovered 3 claims. This was the core context of the upcoming campaign and the objective was to make SBOs realise the necessity of a modern PC with Intel 8th Gen Core as it's processor.
As the Art Director for this brand in TBWA\ India, my team and I came up with the much-relevant pain point of the hour - GST. The still shoot for the print ads was directed by me. For the film, we conceptualized to feature a well established small business and how they got there from bottom with the help of technology. This film and collateral churned out for the campaign were under my direction.
3D Art ( Blender )
It has always been a fun while learning Blender. And the kind of output after learning progressive level. Below is the entire video of the "KOTI SWARAH" (Billion voices) which is basically a kind of showreel video of my 3D skills till now.
KOTI SWARAH (Billion Voices)
Arré Ho Ja Re-Gender
Arre - the leading YouTube channel wanted to create a stereotype cast break. With Raghu Ram, Rannvijay and other celebrities they created India's first every digital reality series cum social experiment. The series Arre Ho Ja Re-Gender was made to explore the relationship between sexes. The men will become and women vice versa. As for me, I was the Graphic Designer that created all the graphic packaging used in all 22 episodes of Ho Ja Re-Gender.
Web series Teaser
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!dea Video Assist
3G was a big deal a few years ago and IDEA was the first to introduce it into the market. IDEA realised the need to educate the consumers and therefore promote the product starting with that.
The result of this strategy was a digital campaign that promoted a series of tutorials on 3G.
The campaign enrolled a total of 42 tutorial videos, informing customers about 3G, its many benefits and easy to use features. During my stint in Dreams Vault Media, I got a chance to create this campaign in motion graphics as well as direct it. This is one of my hallmark moments in motion graphics.
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